digital products to sell

What to Sell on Etsy: Top 5 Digital Products to Make Money on Etsy

Wondering what to sell on Etsy to make some extra income? Keep reading!

In this post, I’m going to share the best digital products to sell on Etsy to make passive income.

If you’re new to selling on Etsy, digital products are the best place to start. Not only are they easy to create, but there is little to no cost to create them.

This means that you are able to make more money with the least amount of effort. 

With digital products, there is no shipping involved, inventory, or additional work after the product is made. This makes them easy things to sell on Etsy.

But before I jump into what digital products to sell on Etsy, let’s break down exactly what digital products are.

What are digital products?

Digital products are goods that can be sold in digital form.

Once purchased, digital products can be accessed online or downloaded to a computer or other device.

Selling digital products is great for passive income because you don’t have to be present to make the sale or deliver the product.

So if you’re looking for ideas of what to sell on Etsy, digital products should be at the top of your list.

What digital products sell best on Etsy?

There are currently nearly 23,000 digital products being sold on the platform with an average price of $8.53.

Almost any digital product that you can think of can be sold on Etsy. However, there are some products that sell better than others. 

Here is a list of digital products that sell best on Etsy.

Art printables

Art printables are by far the best selling digital products on Etsy.

An art printables is simple artwork that can be printed at home or at a print shop. 

The artwork, of course, is in a digital format. This includes png, jpeg, and even pdf formats.

The great thing about printables is that you don’t have to be an artist to create them.

Many top-selling printables are simply quote graphics that are created on sites like Canva.

Other graphics can be purchased with a commercial license from Creative Market and used to create printables.

How to make prints to sell on Etsy?

If you’re interested in learning how to make prints to sell on Etsy, check out my digital product course. I not only show you exactly how to make prints to sell on Etsy, but how to create other profitable items to sell on Etsy.


Spreadsheets are another top seller on Etsy. In fact, they are my favorite product to sell in my Etsy shop.

You can create a spreadsheet that will help people plan for almost any occasion. 

There are spreadsheets for budgeting, tracking inventory, wedding planning, business finances, and more.

You can create these files in Google Sheets, Excel, or Numbers and upload them to Etsy. My recommendation is Google Sheets so that you won’t have to worry about formatting differences between a PC and a MAC.

Planner Printables/Goal sheets

Planner printables are always a go-to when you’re looking for what to sell on Etsy. These printables are high in demand, particularly at the beginning of the year.

Not only can you create printable versions of planner sheets, but you can also create digital versions that are compatible with apps like Goodnotes.

Invitation suites

Invitations are an extremely popular item on Etsy. From baby showers to weddings, these products are guaranteed to sell.

Customers are typically looking for more than just an invitation template. They’ll also want templates for thank you cards, save the dates, and more. So you can make additional money from making suites of products.

Considering the everyday person doesn’t have graphic design software like Photoshop or Illustrator, selling these templates through Canva is the best option.

With Canva, you can provide the link to the template that they can save and edit on their personal account. 


Another big seller for digital products on Etsy is checklists. This includes packing checklists, wedding prep, baby registry, and even hospital bag checklists.

These are probably the easiest digital products to make and sell on Etsy. Just create your list and put a few design elements for aesthetics and you’re good to go.

You can make this strictly printable or you can make them into editable pdf files.

Other digital products to create and sell

The options are endless for the types of digital products that you can create.

If you’re interested in learning more about digital products, then read my post on other digital products that you can create and sell.

How to sell digital items on Etsy

Etsy is one of several platforms that you can use to sell digital products.

It is a great marketplace to use because Etsy handles both the payment transaction and delivery of your digital product. 

This means that you don’t have to have a website to be able to sell your products.

Selling digital products on Etsy is quite simple.

When creating your product listing, you will need to select Digital as your product type. This will allow you to be able to upload a digital file that will be delivered to your customer after purchase.

Etsy digital products

Once you have created your product, you can upload either the file itself or a file with a link to access the products.

Etsy digital products

Tips for Selling Digital Products on Etsy

When selling digital products, it is important to have very clear instructions on how your customer can access their file and use it after purchase. Being very clear with your instructions helps avoid any customer service issues later on.

Including video instructions with their purchase may also be helpful, depending on the product.

What are the most profitable items to sell on Etsy?

From a mathematical standpoint, digital products are the most profitable items to sell Etsy. Here’s why…

If you choose to sell physical products on Etsy, there are several costs to consider:

  1. Material costs – this is the cost to create the items that you are making.
  2. Labor costs – this is the cost that you incur from the physical labor required to make the product.
  3. Overhead costs – this is the cost of supplies and even space requires to make and store your products.
  4. Shipping – although this cost can be passed on to your customer, you still have to purchase shipping supplies and physically ship products. 

Although you can make a profit selling digital products, each of these costs has to be taken into account when pricing your item. 

At some point, the cost to make it may exceed what customers are willing to pay. Lowering the price would then reduce your profit or cause you to sell at a loss. 

These costs can either be completely eliminated or drastically reduced with digital products. In fact, labor is practically the only cost that you will incur.

The difference between the labor cost from physical products and digital is that with digital products, you only have to physically make a product once. 

After a digital product is created, it can be sold over and over again without any additional labor.

The only potential overhead that you will incur with digital products is digital storage space, like G-suite, paid versions of design software—which is optional.

So if you’re deciding what to sell on Etsy to make money, digital products are by far the most profitable option. 

Final thoughts on the best things to sell on Etsy to make money

As you can see, selling digital products on Etsy is a great way to make passive income. They are easy to create and once you made them once, there is no additional work required.

Selling on Etsy is great if you don’t have a website or time to build up a customer base on your own.

Digital products are the number one way that I am able to make passive income in my business.

You don’t have to be an entrepreneur to sell digital products, though. This is a great side hustle idea as well.

Fo Alexander

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